BMHS Digital | Ben Horsley-Summer

Independent creative marketing consultancy

SINCE 2004

Award-winning work for agencies, brands and startups

BMHS Digital is me, Benjamin Michael Horsley-Summer. Quite the mouthful. I’m a full-service creative specialist producing compelling campaigns for clients who want more from their marketing. I work end-to-end for bold and brave businesses ready to try something different. Over the years, my work has taken me to places near and far, including Hong Kong, LA, Germany and one time, Swindon.

I formed BMHS Digital to raise the bar for exceptional creative marketing that delivers

Recent clients

easyJet, Subway, Kyan, Samsung, NSC, Nat Geo, Explore Learning

PORTFOLIO

Selected work

CREATIVE LEAD

Sky, National General Knowledge Test

A multi-channel interactive quiz, achieving over a quarter of a million platform impressions.

DESIGN LEAD

Samsung & Notting Hill Carnival, 8K Launch

A collaboration between Notting Hill Carnival and Samsung's 8K smartphone and TV product line.

CREATIVE DIRECTOR

Cathay Pacific, Work Well Done Programme

Digital campaigns for the airline's Work Well Done programme, with an award ceremony in Hong Kong.

CREATIVE DIRECTOR

Arcadis, Embracing the Future launch

A global multi-channel marketing and comms rollout, delivering the company's new strategy.

TECHNICAL DIRECTOR

Starbucks, Rewards Programme

A two-year interactive email programme delivering Rewards messaging to customers across the UK.

MARKETING CONSULTANT

AndAnotherDay, Tech-focused content

Content, social and brand strategy for a technology agency producing digital products for ethical clients.

MARKETING CONSULTANT

DASH Rides, Marketing Strategy

Marketing strategy, content planning and CRM implementation for a UK subscription e-bike startup.

CREATIVE DIRECTOR

OCS Group, Information Security

A global information security campaign, physical and digital, ensuring compliance across multiple regions.

MARKETING CONSULTANT

An Design Kyoto, Japanese Tours

Marketing and design consultancy for a Kyoto-based garden tour company pivoting to online experiences.

PRODUCER

Kyan & AccessAble, case study video

Writing, filming and editing of a case study video for Kyan's work with AccessAble.

DESIGN LEAD

St Marks Studios, brand identity

Brand identity for St Marks Studios, a production company working with Disney, UKTV and Top Gear.

CREATIVE LEAD

Channel 4, Brexit: The Uncivil War

Design and copy for the PR launch of Channel 4's 2019 political drama, 'Brexit: The Uncivil War'.

Project spotlight

'Tech Tales', an exclusive fintech interview series

I spent time with some of the most influential figures in the London fintech space to try to understand their greatest challenges in building and releasing digital products. Speaking to founders, CEOs and investors from companies such as Starling Bank, PensionBee and Exo, I wrote, designed and published the interview series for UK technology company, Kyan.

Jack of all trades, master of some

I'm a bit of an octopus – proudly generalist with the ability to form, design, execute and analyse campaigns. Think of me as a one-man agency.

Creative direction

Strong, hands-on ideation, from pitch all the way through to production.

Marketing consultancy

Engaging, cliché-free marketing for active and contemporary audiences.

Brand design

More than just a logo — strategic brand positioning to cut through the noise.

Content strategy

Editorial, social, photo, video, and the critical planning behind it.

The concept of creative marketing

'Creative marketing' is no longer the words and the pictures that go into the ad campaigns of the 1950s. Modern day brands are asking more from their partners than ever before, and marketing has become a complex art of analytics, strategy and customer experience. To me, creative marketing is all of this combined with first-class design and seamless execution. Drawing upon my experience of leading busy teams, working with digital agencies, and helping startups find their style, I formed BMHS Digital to raise the bar for exceptional creative marketing that delivers.

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